Post by account_disabled on Feb 1, 2024 7:29:07 GMT
Now we all have a main, extremely important task - to support and help the Armed Forces of Ukraine. Thus, by engaging in the right projects, we can convert our thoughts and emotions in the right direction. Charity marketing in the Tit for an Tit project How does OKKO marketing work? What was the priority at the beginning of a full-scale invasion and in the further work of the department? On March 1,
We were supposed to launch a major marketing Buy Bulk SMS Service campaign: on the one hand, very technological, and on the other, emotional. The war made its own adjustments and instead of marketing we were forced to engage in demarketing. As a marketing director, my task was not to increase sales, but to reduce them in a controlled manner. Until new supply chains were established, it was necessary, first of all, to provide fuel to the Ukrainian Armed Forces,
Critical infrastructure enterprises, volunteers, and businesses. We had to limit retail customers for a while - set fuel limits for them. It was an unpleasant, but strategically correct decision at that moment. We reoriented the Fishka program, using it as a limiting tool. Clients who had a long history with OKKO were provided with a larger limit, new clients - slightly less. This was fair to those who have been with us for many years.
We were supposed to launch a major marketing Buy Bulk SMS Service campaign: on the one hand, very technological, and on the other, emotional. The war made its own adjustments and instead of marketing we were forced to engage in demarketing. As a marketing director, my task was not to increase sales, but to reduce them in a controlled manner. Until new supply chains were established, it was necessary, first of all, to provide fuel to the Ukrainian Armed Forces,
Critical infrastructure enterprises, volunteers, and businesses. We had to limit retail customers for a while - set fuel limits for them. It was an unpleasant, but strategically correct decision at that moment. We reoriented the Fishka program, using it as a limiting tool. Clients who had a long history with OKKO were provided with a larger limit, new clients - slightly less. This was fair to those who have been with us for many years.