Post by account_disabled on Dec 2, 2023 9:57:34 GMT
Did you know that data can help create and increase your sales? If you know how to manage it correctly When talking about Data or information, many people may feel unfamiliar. or think that it is too complicated to understand But in today's data-driven era It is probably inevitable because data has become something that helps drive the organization. and increase your future sales Data Analytics for marketing is marketing planning based on customer data sets. Marketers will be able to analyze needs, habits and gain a more accurate understanding of customers from the collected data to increase future sales opportunities. Examples of using data for marketing that are easily understood include the company requesting permission and collecting customer data.
For marketing benefits by sending Personalized Email Marketing product promotions via email. The Phone Number List content of the email will be tailored to your individual interests. Based on products that customers have previously purchased. It may be a promotional product. Related products or products that customers tend to buy together The above example shows the advantages of using data to communicate with customers as follows: Can do individual marketing Make marketing more relevant to customer needs Increase the opportunity to create new customers Brands can measure results from data. and adjust marketing plans more quickly Challenges of Data Analytics for Marketing 1. Collection of useful information And using it is not as easy as you think. Many times, marketers are overwhelmed with ideas for how to use customer data.
Then we encountered the problem that we didn't have enough information. and is not available Because everything is scattered everywhere. Both in data collection platforms like CRM, Google Analytics, E-commerce or others, which makes us feel like we have enough data, but actually the existing data cannot be used further. Therefore, before we start collecting new data. We should go back and look at the information we have. and arrange it in order first Then we start thinking about what initiatives we will take so that the new data we have gained can be used for further benefit. 2. All information must be accurate, easy to understand, timely and can be used to its fullest potential. In an era where customer interests change rapidly Marketers should have fresh data sets.
For marketing benefits by sending Personalized Email Marketing product promotions via email. The Phone Number List content of the email will be tailored to your individual interests. Based on products that customers have previously purchased. It may be a promotional product. Related products or products that customers tend to buy together The above example shows the advantages of using data to communicate with customers as follows: Can do individual marketing Make marketing more relevant to customer needs Increase the opportunity to create new customers Brands can measure results from data. and adjust marketing plans more quickly Challenges of Data Analytics for Marketing 1. Collection of useful information And using it is not as easy as you think. Many times, marketers are overwhelmed with ideas for how to use customer data.
Then we encountered the problem that we didn't have enough information. and is not available Because everything is scattered everywhere. Both in data collection platforms like CRM, Google Analytics, E-commerce or others, which makes us feel like we have enough data, but actually the existing data cannot be used further. Therefore, before we start collecting new data. We should go back and look at the information we have. and arrange it in order first Then we start thinking about what initiatives we will take so that the new data we have gained can be used for further benefit. 2. All information must be accurate, easy to understand, timely and can be used to its fullest potential. In an era where customer interests change rapidly Marketers should have fresh data sets.